Wednesday, January 21, 2009

IEEE GOLD Sponsored Webinars for 2009

For GOLD and student members

Helping engineers get through the business landscape, work together increating new products and contribute in a business or commercial role iswhat this series of three webinars is offering. Each session will bescheduled for one hour and is offered at no charge. Our speaker, ArunGopalakrishnan,, is a Market Manager for the DuPont Company in Wilmington, Delaware, U.S. The sessions are outlined below with the first two session dates confirmed.

Seminar 1: Saturday, 24 January 2009, 8:00am Eastern
Topic: "Navigating a globalized, turbulent business landscape – whatengineers need to know"
Concepts covered in this session will include:
* Cost of Capital and how this drives business decision making
* New Product Portfolios and how projects get selected and killed
* Global competition and shortening product life cycles
* Drivers of outsourcing in support services, manufacturing facilities andeven research and development

Registration is open for the first session scheduled for Saturday, 24January 2009 at 8:00am Eastern for one hour. Please register at

Seminar 2: Saturday, 28 February 2009, 8:00am Eastern
Topic: "How engineers and marketers work together to create new productsin innovative companies"
Concepts covered in this session will include:
* Best-in-class new product development processes
* Identifying true unmet customer needs with high value potential
* How to foster cross-functional collaboration between technical andmarketing processionals
* Examples of successful product launches and critical success factors

Seminar 3: Saturday, March 2009, 8:00am Eastern. Topic:
"Career change: how engineers can contribute in abusiness/commercial role for a technology company"
Session will explorehow people with engineering experience who also develop business skills canplay key roles in technology companies where a combination of technical andcommercial skills can be very effective.

Biography: Arun Gopalakrishnan has worked for the DuPont Company as aMarket Manager in Wilmington, Delaware since July 2006. Arun's first roleat DuPont was providing marketing consulting to startup businesses withinthe company. He moved to his current role in DuPont's PerformanceElastomers division in August 2007, where he sets the global strategy anddrives revenue growth in the Energy, Oil & Gas business segment. Arun'sareas of specialty include innovation processes, business development, andpricing and profitability management.

Any questions send to For more information on each webinar topic, dates and details, visit


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